Retailers and brands are needing to come up with unique products like the WalMart Tropickle to keep the competition going between competitors. This way if a product is so special and unique that only one company sells it, people will go to that store to buy that one specific product that is found no where else. This in turn will get more people into their store and once someone is in a store for one item, they tend to buy many other items while they are there as well. This will keep the sales volume up and in turn the revenue as well. WalMart is developing unique products in response to the every increasing competition from their competitors, like Whole Foods and Amazon. This will give them a leg-up from their competitors and they are hoping it will help their company become popular and well-known for their interesting products.
My thoughts on this interesting new product is that it is very unique of WalMart to come up with these creations, and the name really fits the pickle well. I am really curious to try it and other unique products and foods that WalMart creates in the future. Amazon's acquisition of Whole Foods is so threatening to others in the marketplace because they are two strong, well-known companies, so people feel threatened because they are now coming together and uniting as one. This can be dangerous to other companies out there (like WalMart), because they could overpower the industry and create even more competition for the other companies to deal with.
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