Case Study: Hotels Target Millennials with New Amenities

Hotel chains see millennials  as critical to their financial growth because millennials are likely to become the largest consumer group in U.S. history, and they have spending power of billions of dollars a year. As well as this, millennials have different preferences compared to baby boomers and other generations. They prefer interesting over comfort, which is an important concept for hotels to utilize when making their hotel likable to millennials. The hotel industry should use social media to connect with younger travelers because social media is a big part of the younger generation's lives. If hotels post promotions and ads that will interest millennials, it can help promote their company and generate more sales. Hotel chains are marketing towards millennials by having a lot of bold art that creates backdrops for people to take selfies and share online. Some hotels are adding dramatic and photogenic showers inspired by laboratories of the 1920s in their rooms. Some rooms also have mirrors that have an infinity effect that beg for selfies. A service offered is that staffers are encouraged to share their favorite local spots with guests. Some hotels place original local guides in rooms and publish them on the hotel's website, and some offer area tours for their customers. Some hotels are starting to host events a couple times a week also with food, tasting, and social events. These services and marketing strategies help hotels cater towards millennials and in turn get more sales and profit.

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Mashable: Cold Weather Running Gear You'll Want to Use All Year

Running in the cold is actually good for you, especially in the winter when you are more sedentary. Studies show that running in the winter is good for your heart and reduces your chances of catching the flu. This is because running is great for your circulation which helps your immune system do a better job of fighting off seasonal illnesses. If you have the winter blues running can help you feel better by relieving depression and anxiety symptoms. Seasonal Affective Disorder (SAD) can be fixed by spending time outdoors along with daily physical activity.

A product to help you run in the winter is the Uniqlo HeatTech which is a long-sleeved shirt that has fabric that is thin and moisture-wicking. The fabric helps retain heat and has anti-odor properties to keep the runner comfortable. Another product to help you run in the winter is the Nanotips, which is a touch-tech formula that transforms gloves into touchscreen gloves. Simply apply it on the fingertips of the glove and let it dry. Then you will be able to use your smartphone with the gloves on. Another helpful running product is the Wrist Wallet, which allows the runner to keep their money, ID card, and credit cards with them on the go. They can also store inhalers and epipens when on the go. Another product is the Ice and Snow Traction Aids, which maximizes durability in subzero temperatures. You simply apply them to the bottom of your shoes and helps with traction and overall confidence while running in the wet and cold weather conditions.


Chris Brogan: What Does it Take for Your Business to Stay Top of Mind?

Businesses want to believe that people think about their business all day long. They also want to believe that when a customer's need arises that they are the first company to consider buying from. To stay top of mind you have to make it extremely clear what problem you solve for the buyer and focus on the overall branding of the business. Branding used to just mean names, logos, and colors, but in today's business world, it has become more complex than just that. Businesses are very competitive overall and especially when competing for store space.

There are four simple ways to improve a brand's awareness and retention, and help a customer or prospective customer remember your business and brand no matter the size of the company. The first way is through a goal, any time you reach out to connect or communicate to customers, it is so important to be aware of the customer/buyer. You have to think about the goal that your company is trying to help the customer achieve. The second way is clarity, when talking about your business you should be clear, simple, and straightforward to make your company/product easy and clear for potential buyers to understand. The third way is simplicity, you do not want to be too fancy. You want everything to be brief and don't over-extend your company or product. The fourth way is repetition,  whatever it takes to help your product/company stick in buyer's minds whether its rhyme or just saying a phrase over and over again. This will help people remember you and what you stand for. You can't be top of mind if you've already been forgotten. Overall it is important to solve the customer's goal, be clear about it, keep it simple, and repeat the story. It is important to build something memorable in service of your customer's goals and make it easy for your customer to get what they need through your company/product.